Questioning what is considered real and fake, that’s how Demna Gvasalia kicked off the idea of his Spring-Summer 2022 collection. The premise is quite simple and precise: everything we see through digital catwalks, a format acquired due to the recent situation associated with Covid-19 that prevents mass gatherings, can be as fake as it is real. The Georgian designer clarifies that the pieces were made from start to finish, and all the necessary biosecurity protocols were taken for the runway filming.
The show was composed of classic oversize silhouettes, xl coats, asymmetrical and exaggeratedly elongated puffers, accompanied by outstanding hair accessories and the expected collaborative response of Balenciaga to Gucci Aria. To understand this, it is necessary to remember how last season Gucci revealed the collaboration that had been rumored for weeks with Balenciaga, unique in the history of the respective fashion houses. But this time it was Gvasalia who decided to add Gucci-inspired pieces that include the reinterpretation of the Italian house’s logo, and the classic green and red striped plaid print dramatically interrupted with a sign that reads “This is not a Gucci bag”. The designer has decided to call this a ‘hack’ and not directly a collaboration.